Fonts and Colors

Brand and Style Guide 2016

University of Nevada, Reno School of Medicine Fonts

Typography helps maintain a consistent brand identity internally and on public-facing materials. ITC Cheltenham Std Condensed and Knockout are the two font families that we use on all brand and collateral materials that represents us. Alternatively, you may also use the fonts in University of Nevada, Reno style guide for your projects*. Myriad Pro is the primary typeface for the University of Nevada, Reno, and can be used in all places. Minion Pro is the secondary typeface for the University of Nevada, Reno, which can be used for body copy and any other small text.

Font Priorities and Samples

  1. Knockout/Cheltenham Std Condensed
  2. Myriad Pro/Minion Pro*
  3. Verdana/Georgia*
  4. Arial/Times New Roman

* Fonts specified in the University of Nevada, Reno Style Guide.

Purchasing

Purchasing the fonts can be done at the locations below. Note that there is usually a price break if you order more than one computer at a time, so you might want to coordinate the purchase with others in your department or area.

Colors

The following are the approved colors for the University of Nevada, Reno School of Medicine.

Approved colors for the School of Medicine
UsageCMYKRGBPantoneHEX
Main 100 | 68 | 0 | 54 0 | 46 | 98 PMS 282C #003366
* 0 | 5 | 64 | 30 191 | 174 | 92 PMS 611C #BFAE5C
* 57 | 0 | 50 | 18 92 | 167 | 134 PMS 346C #5ca786
* 35 | 5 | 6 | 10 147 | 191 | 209 PMS 2975C #93BFD1
* 16 | 13 | 11 | 0 212 | 211 | 214 PMS Cool Grey 2 C #D4D3D6
* 0 | 0 | 0 | 80 88 | 89 | 91 PMS Cool Grey 11 C #58595B

* Guidelines for the usage of each color will be coming soon.