Brand and Style Guide 2016
Branding Reveal Event
Susan Hill: Welcome, welcome community partners, university leaders, University of Nevada, Reno School of Medicine faculty and staff members, community physicians, alumni, and students to the University of Nevada, Reno School of Medicine's logo and branding unveiling event.
I'm Susan Hill, Director of Marketing and Communications. Thanks to all of you for coming to help us celebrate this new face that we will be presenting to the world starting today. Many of you were among the almost 2,000 people that returned surveys and participated in interviews and focus groups that helped us shape what you are about to see. We are so grateful for your thoughts and your support. I want to mention a few notes, don't forget to stick around for the very end because we have some free goodies for you on these tables over here. We also have a few things for sale because we're always trying to raise money [laughter] for the students, various t-shirts.
And for the students we wanted to let you know that your brand new name tags with the new logo are also going to be available on these tables. And our new website, in just a few moments, will be launched with our new branding look at med.unr.edu. You'll hear even more in a just a few minutes. It's now my great pleasure to introduce to you University of Nevada, Reno School of Medicine Dean, Vice President of the Division of Health Sciences and professor of Family Medicine, Dr. Thomas L. Schwenk.
Dr. Schwenk: Wow. This is overwhelmingly impressive. Just the sheer turnout, the great representation from our community partners, from all of our faculty and staff members. I want a special shout-out to all of the new medical students we welcomed this morning, where are they?
[cheering and applause]
You could not pick a better day to start your medical career, right here today. This is a very momentous event, as I said in a recent essay, possibly historic. This is a major new face for the school after 47 years of great history and outstanding performance and a couple different phases that it's gone through; this is a new launch, a new era, a new phase, a new vision and it's just incredibly exciting and I welcome all of you to share this with us. One way that you know that this is exciting is that we have representation from several important people and I want to acknowledge those, have them raise their hand and receive your applause at the end.
Representing United States Senator Harry Reid, Jared Perkins. Representing United States Senator Dean Heller, Katie Pace. Nevada System of Higher Education Regent Kevin Melcher. University of Nevada, Reno President, who you will hear from in a moment, Marc Johnson. The CEO of Saint Mary's Regional Medical Center and an important partner in our Family Medicine residency training, Helen Lidholm. Another important partner, CEO of the Northern Nevada Medical Center Alan Olive. And our major academic medical center partner, CEO of the Renown Health system, Tony Slonim. And finally president-elect of the University of Nevada, Reno School of Medicine Alumni Association Joe Hollen. Thank you all for your attendance today.
So, I'm pretty sure in my roughly 40 years in academic medicine that I've never been to an event with a drum line and confetti canons. [chuckling] And I just want to highlight that, because I think that it defines how incredibly important this is. On the one hand, new name, new logo, you don't think that that means very much; on the other hand I think it means everything. The school started as very Northern Nevada-centric, Reno-centric School of Medicine, reached out to rural communities, very focused on primary care and rural medical care.
But in relatively short order, it expanded to become the only state-wide medical school trying to serve a very far-flung state, and I can tell you from five years' experience here now, that trying to manage a school across the entire state with two major metropolitan areas 449 miles apart and all of the rural areas that are so far away is not a small task and it's difficult to a considerable extent, but the school, I think, managed that task extremely well. And trained primary care physicians and specialty physicians, large alumni body, many of whom stayed in the state to train, many of whom went away, many of those who came back.
[phone ringing, then silenced]
The school now has the opportunity to consolidate all of that energy, all of that success all of that outstanding performance again in Northern Nevada, but with a state-wide vision with a long history of vision for serving the entire state; but with new partnerships and new focus. So all of that work over all those years has now come to bear great fruit; in terms of partnerships with 300 plus alumni who are practicing physicians in Northern Nevada, many of whom have turned out to serve as outstanding teachers as we build clerkship teaching capacity in the area. Our major partnership with Renown Health as our academic medical center and what that will lead to in terms of new residency programs, as well as new programs with our other hospital partners, building a full academic medical center in Northern Nevada, which has not been seen previously and I think will bring great benefit and pay great dividends to the area.
Talking about a full set of academic and clinical programs, special focus on clinical research which we've seen relatively little of, in Northern Nevada to this point. New clinical models, our clinical integration with Renown and new ways that we're approaching the practice of medicine. All of this, I think, rolls up to an entirely new view of this school and what it is and what it wants to do and what it wants to be and how it is called; and that leads to the name change and then the logo changes and the branding change that comes with that. The opportunity to become fully engaged with the University of Nevada, Reno as our academic sponsor and the academic umbrella within which we function is extraordinary. And before I introduce President Marc Johnson to comment on that and to introduce to the video, I just want to say how much I personally appreciate the extraordinary support from President Johnson.
The way that the University of Nevada, Reno has brought the school in, I think it's fair to say, and President Johnson, I'm sure will support this, that having a medical school in the University is not the easiest thing in the world sometimes. That this is a complicated organization, complicated needs, complicated resources, complicated relationships; it's a whole other animal and to be so well integrated with the rest of the University and to be able to now strongly identify with the University of Nevada, Reno is just a great honor and a great privilege, for which I am personally very thankful and on behalf of the school, I'm also very thankful. Let me finish again before introducing President Johnson with my additional thanks, one is to Susan Hill, who has managed this entire process as our Director of Marketing and Communications has done an extraordinary job and I just want to personally thank her and have you join me in thanking her for spearheading this entire operation.
And then thanks to KPS3, so this is a local marketing and communications firm with a, I would say, much broader national and global vision who have just thrown themselves into this. So, Julia Kruper, Rob Gaedtke, Katie Coleman are all here today and in absentia, the owner and strategic partner in KPS3, Stephanie Kruse, who somewhat, ironically, is on a cruise. [chuckling] and could not be with us today, but thank KPS3 as well.
In a moment, you going to hear from the drum line again, I have to say that I got really excited about football season when I heard the drum line out there you're going to hear from them again along with a few other excitements. So, I want to thank them before they come up later. So, with that, let me introduce again, President Marc Johnson who will have some comments.
President Johnson: Thank you Tom and thank you all for being here. Thank you all for participating in naming this school; thank you all for participating in identifying this school of medicine with the University and with this entire Northern Nevada community. I'd first of all like to say that what this represents, in part, is an increased investment on part of the state of Nevada and the Nevada System of Higher Education in the preparation of medical doctors and medical research for the entire state. This is made possible to identify this as the University of Nevada, Reno School of Medicine because we will be starting a second medical school at UNLV and that is an increased investment of the entire state and the Nevada System of Higher Education. There is also an increased investment by the state in this medical school as well to expand its mission as described by Tom.
Thanks to all the hospital partners for being represented today, it's very important for a community-based medical school to have really strong partnerships with the medical community here. And to our medical community, our physicians in the community as well and especially congratulations to our brand new School of Medicine students. You're going to really change your identity, but you're going to get really, really good training here. The University of Nevada[, Reno] School of Medicine has been a very important part of our research portfolio at the University of Nevada, Reno for a long time, it's been a very important part of our community outreach and our community engagement for a very long time. And to have this new recognition that the University of Nevada, Reno School of Medicine as a firmly attached partner to the University of Nevada, Reno will really enhance the prestige of this university and we believe the University will add prestige to the University of Nevada, Reno School of Medicine. So, thank you all for being here, this is a very exciting day. I would like to now introduce the video, bring it home.
[video plays and ends]
Schwenk: So, are you ready to take another little closer look at our new logo and new name? Drums.
Schwenk: Thank you eNVision Arts. Well, if you don't remember all of that, I just don't know what it's going to take.
Thank you all for coming, thanks for coming to celebrate with us. Please enjoy the food and the comradery. Go blue, and go Nevada, and go Wolf Pack.